Friday, December 5, 2014

Cheap Toy Month - Amazingly racist, greedy or just culturally short-sighted.

 "We want to emigrate!"

 When I first saw this ad, all that came to me was "you seriously got to be kidding me?", and I was sitting stunned for a second. This ad comes off as all kinds of racist and just wrong, wrong, wrong. But after some thought, my brain shifted over to what these knock off companies in Hong Kong might have been working at.

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Clearly the goal here was to ride the the wave of popularity the Cabbage Patch Kids dolls had created. And without just making an exact copy, how about one that has a little bit of a twist. Cabbage Patch Kids were unique when they came about. Something like a adoption or birth certificate with a birth date, ability to name and really personalize your, or your kid's doll was a pretty big deal. My wife tells me how important that aspect was in her loving her CPK so much. She didn't see as much charm in the ad above.

While babies traveling the world is a cute as long as you're not stuck next to them on an airplane, this idea of them being shipped off to a new world from Asia is kind of weird. I don't want to get overly preachy here, this is a toy blog of course and these toys are from 30 years ago, so I'll stop here.



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