Sunday, January 25, 2015

Avengers Iron Man, Made With Trans...er...Diaclone Technology?

Back a few years ago at the tail end of the Hasbro "Let's Make Everything Transformers" marketing plan, a set of 3 Transformerized Marvel super hero toys came out in conjunction with the Avengers movie. This wasn't the first try at it, but it may have been the least successful.

In previous attempts to meld Transformers with any other brand Hasbro created robotic versions of various characters that could then be re-configured into some vehicle of sorts that also came from their respective brands. I'll admit these took some effort on Hasbro and likely in all cases, Takara design staffers to make. I never really liked them though. Hasbro's 2012 take on mixing Transformers with other brands took a bit of a different path. With both Amazing Spider-Man and Avengers getting movie, Hasbro tied into each brand a new sub set of figures, the Flip and Attack series. Spider-Man got 4 releases while Avengers got just 3. I only bought 1, the one which looked the best IMHO, the Flip and Attack Iron Man Quinjet.

Iron Man Takara comics Diaclone Hasbro Japanese Robots Marvel Transformers ローボット トランスフォーマー ダイアクロン アメコミIron Man Takara comics Diaclone Hasbro Japanese Robots Marvel Transformers ローボット トランスフォーマー ダイアクロン アメコミ

 Of the designs, the 3 Avengers toys were better than the 4 Spider-Man, and the Iron Man blended with the Transformers aesthetic better than any of them. The fact that Iron Man actually turns into a Quinjet is really cool. He's the only one of the Marvel Flip and Attack figures that resembles an actual Marvel vehicle in any way. Now you are going to read conflicting views within this posting. I like and loathe what Hasbro did here with the Flip and Attack series. Let's start with this:

Iron Man Takara comics Diaclone Hasbro Japanese Robots Marvel Transformers ローボット トランスフォーマー ダイアクロン アメコミ

Never let it be said Hasbro shy's away from taking credit for what they didn't do.The problem I have here is that this isn't made with Transformers Technology, even though it may have appeared in Transformers. The engineering in works in these Flip and Attack toys dates back to Takara's Diaclone toy line, which Hasbro only paid a licensing fee to use, they had no hand in creating those toys. I get that putting "with DIACLONE Technology" would have have been lost on even a good chunk of Transformers fans, but saying it's from Transformers just doesn't sit well with me either. Overall, a minor and stupid nit-picky bit on my part.

Iron Man Takara comics Diaclone Hasbro Japanese Robots Marvel Transformers ローボット トランスフォーマー ダイアクロン アメコミIron Man Takara comics Diaclone Hasbro Japanese Robots Marvel Transformers ローボット トランスフォーマー ダイアクロン アメコミ

For anybody who likes the Diaclone Attack Robos (yes!) or loves the Transformers Jumpstarters (yes again!), these will likely also make you happy. They are basically the same thing. Where this Iron Man toy rises above the other Hasbro Flip and Attack toys is in the design of the Marvel character as a robot. The others try to mesh organic bits within robotic edges and they just come out poorly. The action works well, as well as the quick transform flip change ever worked I guess (it's not 100%). These new Flip and Attacks don't have fiddly bits added, and no weapons, so they are really great for younger kids. They were marked 4 years old and up, but I think even my 3 year old nephew would have no problems with this toy. And going by the reviews off Amazon, kid's really enjoyed these.

Iron Man Takara comics Diaclone Hasbro Japanese Robots Marvel Transformers ローボット トランスフォーマー ダイアクロン アメコミ

For collectors I would say pass on these, unless you're a Jumpstarters junkie, then have it 'em. These toys were retailed at about $10 a piece, I paid $5 at Five Below and still felt like I was overpaying. I don't think I could have seen myself blowing $70 on the set of 7 Marvel Flip and Attacks, never mind the $50-$60 some people are asking for each one on some sites. If you can get a loose lot for about $20-$25 I think you've got a deal. I think they're great toys for kids, a slight nostalgia kick for older collectors, but priced higher than they should have been, and executed with designs that probably could have used some more tweaking.



Takara comics Diaclone Hasbro Japanese Robots Marvel Transformers ローボット トランスフォーマー ダイアクロン アメコミ,

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